Potluri graduated from Singapore's Raffles Design Institute in 2015 and the Gemological Institute of America in 2018. After returning to India, she started her eponymous brand in November 2020, making handcrafted, demi-fine, limited edition jewelry. Polturi's designs include statement necklaces, rings, earrings, spectacle frames, head wear and more. Her filigree-inspired style has been seen on the cover of Vogue India and worn by Miss India at Miss Universe 2023. She also collaborated with Indian designer Rocky Star for his show at Milan Fashion Week 2023.